--- title: Fast Track to Elite Performance - September 24-26, 2026 image: https://info.orthofi.com/hubfs/Sep%2024-26.png --- [![](https://info.orthofi.com/hs-fs/hubfs/OrthoFi_Logo_CMYK_2c_r_Sml.png?width=300&height=73&name=OrthoFi_Logo_CMYK_2c_r_Sml.png)](https://orthofi.com/?hsLang=en) ![Sep 24-26](https://info.orthofi.com/hs-fs/hubfs/Sep%2024-26.png?width=1200&height=662&name=Sep%2024-26.png "Sep 24-26") #### Schedule of Events Saturday, September 26 ## September 26, 2026 Day 1 7:30 AM - 8:15 AM Breakfast 8:15 AM – 8:30 AM Welcome ![Chris Erickson-King](https://info.orthofi.com/hs-fs/hubfs/Chris%20Erikson-King.png?width=90&height=90&length=90&name=Chris%20Erikson-King.png) Chris Erickson-King CRO, OrthoFi 8:30 AM- 9:30 AM Fueling Demand: Elevating the Patient Experience to Drive Growth and 5-Star Reputation ###### Today’s orthodontic consumer expects more than great clinical care—they expect a seamless, personalized experience at every interaction. In this session, Tony Peniche explores how practices can intentionally design each touchpoint—from first impression to ongoing patient engagement—to build trust, strengthen relationships, and drive consistent growth. With a strong focus on marketing to both prospective and existing patients, attendees will learn how to create experiences that naturally generate referrals and long-term loyalty. Tony will also introduce his proven framework for consistently earning 5-star reviews, sharing practical strategies that have been successfully implemented across multiple practices. Walk away with actionable ideas to elevate your patient experience, strengthen your online reputation, and turn satisfied patients into your most powerful growth engine. ![Tony Peniche](https://info.orthofi.com/hs-fs/hubfs/Tony%20Peniche-1.png?width=90&height=90&length=90&name=Tony%20Peniche-1.png) Tony Peniche Peniche & Associates 9:30 AM – 11:30 AM Strategy at Full Throttle: The Practice Performance Playbook Designed to Drive Smart Growth ###### Championship teams don’t win by luck — they study the data and adjust their strategy every lap. In this session, we’ll tie together the lessons from both days and show how your numbers should guide decisions across TC workflows, the child and adult patient experience, revenue cycle management, and pending/observation systems. The practices that analyze their metrics and act decisively — through training, smarter workflows, technology, or outsourcing — are the ones that turn data into horsepower and keep their growth engine at full throttle. ![Dr. John Graham](https://info.orthofi.com/hs-fs/hubfs/Dr.%20John%20Graham-3.png?width=90&height=90&length=90&name=Dr.%20John%20Graham-3.png) Dr. John Graham Graham Orthodontics 11:30 AM - 12:15 PM Lunch Hot Buffet Style Lunch Provided 12:15 PM - 1:15 PM Spotter's Report: What I'm Seeing on the Track Every successful driver relies on a spotter to see what they can't. While you're focused on running your practice, market forces are constantly shifting around you. In this session, Paula McGinty shares what she's seeing across practices nationwide and what those trends mean for your business. She'll unpack today's biggest administrative and insurance challenges, explain how they impact growth and profitability, and provide practical guidance for building a thoughtful network strategy that supports your long-term goals. Leave with a clearer view of what's happening beyond your windshield—and the confidence to make smarter strategic decisions before the next turn. ![Paula McGinty](https://info.orthofi.com/hs-fs/hubfs/Paula%20McGuinty.png?width=90&height=90&length=90&name=Paula%20McGuinty.png) Paula McGinty OrthoFi 1:15 PM - 2:15 PM Driver’s Meeting: Insights from the Front of the Pack Industry Experts Panel Discussion ###### Before every great race, the drivers come together to share insights, strategy, and what it really takes to stay ahead. In this high-energy panel discussion, Dr. Chris Hansen, Tony Peniche, Shannon Patterson, and additional industry leaders take the stage to answer your most pressing questions and share real-world perspectives from the front of the field. From navigating today’s market conditions and optimizing operations to refining patient experience and driving sustainable growth, this interactive session is your chance to gather the insights that don’t always make it into formal presentations. Come ready with your questions and leave with the practical “pearls” you need to fine-tune your strategy, avoid common pitfalls, and position your practice for success in any conditions. ![Shannon Patterson-1](https://info.orthofi.com/hs-fs/hubfs/Shannon%20Patterson-1.png?width=90&height=90&length=90&name=Shannon%20Patterson-1.png) Shannon Patterson Bentson Copple & Associates ![Dr. John Graham-3](https://info.orthofi.com/hs-fs/hubfs/Dr.%20John%20Graham-3.png?width=90&height=90&length=90&name=Dr.%20John%20Graham-3.png) Dr. John Graham Graham Orthodontics ![Tony Peniche-1](https://info.orthofi.com/hs-fs/hubfs/Tony%20Peniche-1.png?width=90&height=90&length=90&name=Tony%20Peniche-1.png) Tony Peniche Peniche & Associates ![](https://info.orthofi.com/hs-fs/hubfs/Screenshot%202026-05-22%20at%2010.56.51%20AM.png?width=90&height=90&length=90&name=Screenshot%202026-05-22%20at%2010.56.51%20AM.png) Dr. Chris Hansen Legacy Orthodontics #### Get Behind the Wheel Experience the thrill of driving a BMW Performance Vehicle on a world-class track. - Professional driving instructors - High-performance BMW vehicles - Precision handling and control exercises - Exclusive experience included with registration #### Hotel Information [![Greenville-Marriott-Exterior-with-Pool-8955bbbb5056a36\_8955cd4f-5056-a36f-23e64b2a55ef506e](https://info.orthofi.com/hs-fs/hubfs/Greenville-Marriott-Exterior-with-Pool-8955bbbb5056a36_8955cd4f-5056-a36f-23e64b2a55ef506e.jpg?width=2000&height=1387&name=Greenville-Marriott-Exterior-with-Pool-8955bbbb5056a36_8955cd4f-5056-a36f-23e64b2a55ef506e.jpg "Greenville-Marriott-Exterior-with-Pool-8955bbbb5056a36_8955cd4f-5056-a36f-23e64b2a55ef506e")](https://www.guestreservations.com/greenville-marriott/booking?utm_source=google&utm_medium=cpc&utm_campaign=963456878&gad_source=1&gad_campaignid=963456878&gbraid=0AAAAADiMQMbxGmNuUN_rDflCIQ931cDKK&gclid=Cj0KCQjwz9_QBhD_ARIsADnSCfBvUK0HPySmbd1a6dWlGrwuF4A5o9g2f4SUAdnH2wAwMlIYsaRX5BwaAjJiEALw_wcB) [Greenville Marriott](https://www.guestreservations.com/greenville-marriott/booking?utm_source=google&utm_medium=cpc&utm_campaign=963456878&gad_source=1&gad_campaignid=963456878&gbraid=0AAAAADiMQMbxGmNuUN_rDflCIQ931cDKK&gclid=Cj0KCQjwz9_QBhD_ARIsADnSCfBvUK0HPySmbd1a6dWlGrwuF4A5o9g2f4SUAdnH2wAwMlIYsaRX5BwaAjJiEALw_wcB) 1 Parkway East Greenville, SC 29615 864.679.1106 $174/night Including complimentary shuttle service to Greenville Spartanburg airport from 6 am - 10 pm Room block available. Subject to availability. [Book Hotel Now](https://www.marriott.com/event-reservations/reservation-link.mi?id=1775577057607&key=GRP&app=resvlink&_branch_match_id=1528101459430434876&_branch_referrer=H4sIAAAAAAAAA8soKSkottLXTywo0MtNLCrKzC8p0UvOz9UvSi3OyczLtgdK2ALZZSCOWmaKraG5uampubmBqbmZgbladmqlrXtQgFpdUWpaKlB3Xnp8UlF%2BeXFqka1zRlF%2BbioAcbGzqWAAAAA%3D) ### Featured Speakers: Copyright © 2026 OrthoFi. All Rights Reserved.