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Fast Track to Peak Performance
The Keys to Scalable Growth and Practice Success

September 24-26th, 2026
Greenville, South Carolina

Shift your orthodontic practice into high gear at an exclusive experience designed for orthodontists and their teams who are ready to elevate growth, increase revenue, and create a higher-performing practice.

This one-of-a-kind event combines high-impact continuing education with an unforgettable BMW driving experience. Learn how to navigate today’s orthodontic market, optimize your systems for sustainable growth, strengthen case acceptance, and empower your team to deliver an exceptional patient experience, then take those performance principles from the classroom to the track.

To ensure meaningful interaction and personalized learning, attendance is intentionally limited to a small group, with no outside exhibitors or distractions. You’ll have direct access to speakers, practical insights, and valuable peer connections throughout the event.

Plus, earn up to 8 CE Credits during this immersive in-person experience

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Schedule of Events

September 24, 2026 Day 1

6:00 PM
Welcome Reception
Greenville Marriott

1 Parkway East
Greenville, SC 29615

September 25, 2026 Day 2

8:45 AM- 9:30 AM
Start Your Engines and Remain in the Driver’s Seat
You can’t win the race if you don’t know how your car is running. In this session, each practice takes the driver’s seat to obtain their own performance dashboard - via the OrthoFi Smiles Performance Assessment (SPA).  We’ll compare your results to industry benchmarks and insights from top-performing practices.
Just like pit crews use data to fine-tune every lap, this assessment helps teams spot strengths, identify gaps, and set focused goals — this is an essential tune-up to make sure you maximize the high-speed learnings from each of our sessions.
Marla Meritt
OrthoFi
09:30 AM - 10:30 AM
Setting the Pace: Understanding the Market Conditions Before You Hit the Gas
In today’s orthodontic landscape, the race is changing—and so is the field of drivers. In this high-impact session, Shannon Patterson unpacks the shifting demographics, competitive pressures, and new disruptors redefining the orthodontic marketplace, including the surge of female residents and the rising cost of care. She’ll explore how practices can stay ahead by aligning the entire team around a shared mission, navigating staffing and compensation trends, and preparing for the higher cost of digital treatment modalities. Before any practice can accelerate, it must understand the track conditions—this session shows you how to set the pace for long-term success.
Shannon Patterson
Bentson Copple & Associates
10:45 AM -11:45 AM
On the Lead Lap: Using Data to Drive Growth, Cash Flow, and Profitability
Once you know the conditions of the track, it’s time to race strategically. In this data-driven session, Dave Ternan uses Gaidge analytics and OrthoFi fleet insights to reveal the metrics that truly separate top-performing practices from the pack. From managing growth and optimizing cash flow to understanding risk and protecting profitability, Dave breaks down the dashboards every doctor should be monitoring. Learn how to tune your operational engine, tighten your turns, and stay in control—so your practice stays on the lead lap in any market.
Dave Ternan
Dave Ternan
Co-Founder & CEO, OrthoFi
11:45 AM- 12:30 PM
Fueling the Future: The Top 3 Financial Trends Steering Success in 2026
Every winning driver needs to know what’s happening under the hood—and what’s coming around the next turn. In this forward-looking session, the financial experts from Cain Watters break down the three most critical financial trends poised to shape performance in 2026. From shifting economic conditions and changes in patient spending behavior to evolving cost structures and tax considerations, they’ll highlight the signals practices must watch to maintain stability, protect margins, and plan with precision. Walk away with a clear view of the financial track ahead and the strategies needed to keep your practice fueled, agile, and accelerating toward long-term success.
CWA
Charles Loretto
Cain Watters
12:30–1:30 PM
Lunch

Buffet Style Hot Lunch

1:30 PM - 2:30 PM
Building Your Pit Crew: Understanding Today’s Staffing Dynamic
Even the fastest car needs the right support to perform. In this session, Dr. Hansen shares how he has navigated today’s staffing challenges by working smarter — streamlining systems, leveraging outsourced resources, and redesigning workflows to keep his practice running at peak performance. Learn practical strategies that can help any practice stay efficient, resilient, and growth-ready.
Dr. Chris Hansen
Legacy Orthodontics
2:30 PM-3:30 PM
Fueling Demand: Elevating the Patient Experience to Drive Growth and a 5-Star Reputation
Today’s orthodontic consumer expects more than great clinical care—they expect a seamless, personalized experience at every interaction. In this session, Tony Peniche explores how practices can intentionally design each touchpoint—from first impression to ongoing patient engagement—to build trust, strengthen relationships, and drive consistent growth. With a strong focus on marketing to both prospective and existing patients, attendees will learn how to create experiences that naturally generate referrals and long-term loyalty. Tony will also introduce his proven framework for consistently earning 5-star reviews, sharing practical strategies that have been successfully implemented across multiple practices. Walk away with actionable ideas to elevate your patient experience, strengthen your online reputation, and turn satisfied patients into your most powerful growth engine.
Tony Peniche-1
Tony Peniche
Peniche & Associates
3:45–4:45 PM
Driver’s Meeting: Insights from the Front of the Pack
Industry Experts Panel Discussion
Before every great race, the drivers come together to share insights, strategy, and what it really takes to stay ahead. In this high-energy panel discussion, Dr. Jamie Reynolds, Dr. Chris Hansen, Tony Peniche, Shannon Patterson, and additional industry leaders take the stage to answer your most pressing questions and share real-world perspectives from the front of the field. From navigating today’s market conditions and optimizing operations to refining patient experience and driving sustainable growth, this interactive session is your chance to gather the insights that don’t always make it into formal presentations. Come ready with your questions and leave with the practical “pearls” you need to fine-tune your strategy, avoid common pitfalls, and position your practice for success in any conditions.
6:00 PM
Group Dinner
Join the OrthoFi team for some food and fun!

September 26, 2026 Day 3

8:30-11:30 AM
Strategy at Full Throttle: The Practice Performance Playbook Designed to Drive Smart Growth
Championship teams don’t win by luck — they study the data and adjust their strategy every lap. In this session, we’ll tie together the lessons from both days and show how your numbers should guide decisions across TC workflows, the child and adult patient experience, revenue cycle management, and pending/observation systems. The practices that analyze their metrics and act decisively — through training, smarter workflows, technology, or outsourcing — are the ones that turn data into horsepower and keep their growth engine at full throttle.
Dr. John Graham
11:45 AM- 12:00 PM
Taking the Wheel: From Insights to Action
We’ll close our time in the classroom by pulling the key lessons from the past two days into focus. 

This short wrap-up is your chance to reflect, lock in your top takeaways, and identify the first action you’ll take when you return to the office.
Kevin Gladstone
Kevin Gladstone
OrthoFi
12:00 PM
Lunch
Hot Buffet Style Lunch Provided
1:00 PM - 4:30 PM
BMW Driving Experience
Introduction to Driving Rotations
The group will drive between 5-6 different model BMW vehicles from the M models to luxury sedans to SUVs on 3 different courses. Instructors provide instant feedback and coaching via in-car radio to help each driver achieve their best performance on each course. Some courses have competitive elements built in such as timed competition which make them excellent for not only skill training but for team building as well.

Get Behind the Wheel

Experience the thrill of driving a BMW Performance Vehicle on a world-class track.

  • Professional driving instructors
  • High-performance BMW vehicles
  • Precision handling and control exercises
  • Exclusive experience included with registration

Hotel Information

Greenville-Marriott-Exterior-with-Pool-8955bbbb5056a36_8955cd4f-5056-a36f-23e64b2a55ef506e

Greenville Marriott

1 Parkway East
Greenville, SC 29615
864.679.1106


$174/night
Including complimentary shuttle service to Greenville Spartanburg airport from 6 am - 10 pm
Room block available. Subject to availability.

Book Hotel Now

Featured Speakers:

Featured Speakers

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