
Metrics That Matter Live ft. Chris Bentson & Shannon Patterson
Industry Experts Chris Bentson and Shannon Patterson from Bentson Copple & Associates join OrthoFi’s Oliver Gelles and Marla Merritt to unravel the twists and turns of 2023 and share invaluable predictions, watch-outs, and insights to guide you through the uncharted terrain of 2024.
Assessing the Orthodontic Landscape in 2023
Gain an exclusive deep dive into the trends and metrics that shaped the orthodontic industry in the past year. These experts will dissect the data, providing you with a comprehensive understanding crucial for maintaining competitiveness.
Strategies for Success in 2024
Explore cutting-edge strategies tailored to empower your practice in 2024. Leverage the collective wisdom of our seasoned panel to equip yourself with the foresight and knowledge needed to stay ahead of the curve.
Take advantage of this opportunity to position your practice for success in 2024.

Chris Bentson | Bentson Copple & Associates
Chris Bentson, a partner at Bentson Copple & Associates in Greensboro, NC, has over 30 years advising orthodontists on practice matters. Recognized with the "Outstanding Contribution to the Specialty Award by a Non-Orthodontist" from the AAO, he currently presides over the American Association of Orthodontists Foundation (AAOF) and contributes lectures to the Wharton-AAO Mastering the Business of Orthodontics program. As a prolific writer, he's penned numerous articles on orthodontic business, and as a sought-after speaker, he regularly addresses AAO meetings, regional orthodontic society events, resident programs, study clubs, and user meetings, having visited over 1,000 orthodontic practices in the US, Canada, and Australia.

Shannon Patterson | Bentson Copple & Associates
Shannon Patterson, Partner at Bentson Copple & Associates, is a recruitment leader in orthodontics, specializing in proactive strategies for doctor placement and retention. As a Kolbe Certified™ Consultant, she excels in strength-based relationship building and comprehensive talent management. Shannon is a member of the American Academy of Medical Management, actively participating in the AAOFTT committee. A sought-after lecturer, she contributes to prominent industry meetings, orthodontic residency programs, and various orthodontic journals, demonstrating expertise in candidate generation, strategic placement planning, career coaching, and transition counseling.